FASHION FILM AND MOTION FOR BRANDS

Campaign films, luxury brand films, editorial shorts, behind-the-scenes documents, product stories, brand portraits, runway and street, and experiential films. We also produce fashion film packages, where a single production delivers a hero film, a series of social edits, and a behind-the-scenes piece all at once. If it moves and it is for a fashion brand, we make it.

Every project starts with a proper brief, not a form, a conversation. We want to understand your brand, your audience, and what this film needs to do. From there we build a creative treatment: references, tone of voice, pacing, locations, casting direction. You see everything before a single frame is shot. The creative direction is collaborative, but the responsibility for it being right is ours.

Yes, and that is the point. Not Studio is a full-service fashion film production company. We handle creative development, pre-production planning, location scouting and casting, the shoot itself, editing, grading, and delivery of all formats. You brief us and you review the final film. Everything in between is on us.

It depends on the scale of the production. A social-first brand film or product story can be turned around in 1 to 2 weeks. A full campaign film with location scouting, casting, and a multi-day shoot typically runs 4 to 8 weeks from brief to delivery. For time-sensitive projects, fashion week content, event films, launch pieces, we can move fast without compromising the work. Speed is part of what we do.

Music is never an afterthought. For music-driven brand films, we work with you to define a sonic direction as part of the creative treatment, referencing tracks, moods, tempo, and energy before anything is shot. We license music from publishers and independent artists, use sync-cleared commercial libraries, or commission original composition depending on the brief and budget. The music shapes the edit. We work out which comes first.

You can see a selection of our work at not.studio/work, including films for De Beers, Tiffany and Co., Off-White, Annabel’s, M&S, and Simone Rocha. For a more specific set of references that match your brand or project brief, get in touch and we will put together a tailored showreel.

We don’t do stiff on-camera interviews. If there is a person in front of the lens, a founder, a creative director, a designer, we want them to feel like themselves. We prep lightly, shoot loosely, and edit tightly. The aim is always something that feels honest without feeling rough. If an interview is not working, we will find another way to tell the same story.

Location is part of the creative, not a logistical afterthought. We scout based on the treatment: mood, light, access, what the space does to the film. We present options as part of the pre-production moodboard and locations are signed off before the shoot. We have filmed in studios, private houses, gallery spaces, backstage at fashion weeks, and on location across London, Paris, New York, Los Angeles, the Caribbean, South Africa, and throughout Europe. If there is a specific location in mind, we will make it work.

Once post-production is complete, we present a first cut for your review. We allow for one round of structured feedback, then deliver the final graded film plus all agreed formats: full-length edit, social cuts, aspect ratio variants, and any behind-the-scenes or supplementary content. Final files are delivered at broadcast quality. We don’t drag it out.

Yes, regularly. Not Studio works across the UK and internationally. We have produced fashion films in the United States, the Caribbean, South Africa, and on location throughout Europe including London, Paris, and beyond. London is our home base, but the work takes us wherever the project needs to be.

Every production is different, so we don’t publish set rates. What we can say is that we work with fashion brands at a range of scales, from focused single-day shoots to multi-location campaign productions. Budget shapes the approach, but not the ambition. The best way to understand what is possible for your project is to share the brief. We will be straight with you about what it takes.

A campaign film is tied to a specific moment, a season, a launch, a product, a narrative. It has a defined purpose and a defined audience, and usually lives across paid and owned channels. A brand film works at a higher level, communicating who you are rather than what you are selling. Both require the same creative rigour. The difference is in the brief. We make both, sometimes in the same production.