Arcminute

Arcminute is a fashion brand that stands out for its unique approach to streetwear. Founded by a Ghana-born, London-based designer, the brand is deeply influenced by its roots and draws inspiration from culture, travel, and community. Arcminute is known for its distinctive style, which includes loud graphics, logos, and tonal hues, all of which are evident in its signature collection.

Arcminute: a streetwear brand iDentity and e-commerce project

Not Studio, a creative agency known for its expertise in the fashion sector, recently undertook a comprehensive rebranding and e-commerce project. The project involved a multifaceted approach, beginning with a complete redesign of the website. Our team crafted a site that was not only visually captivating but also user-friendly, ensuring a seamless experience for visitors.

As specialists in fashion branding, we developed a cohesive and distinctive brand identity. This process was guided by our creative direction workshops, which shaped the overall aesthetic and conceptual approach of the project.

Arcminuté brand identity

our focus was to establish a strong e-commerce presence

The web build aspect of the project saw the creation of a robust, functional e-commerce website tailored to the client's specific needs. Not Studio's expertise shone through in the seamless integration of various web elements, culminating in an efficient and engaging online platform.

A significant focus of the project was establishing a strong e-commerce presence. Not Studio set up an online retail platform that was not only visually appealing but also easy to navigate, enhancing the shopping experience for customers.

Complementing these efforts, Not Studio also implemented an effective social media strategy. This strategy maximized online engagement and visibility. Alongside this, the agency conducted targeted digital marketing campaigns, ensuring a comprehensive online presence that resonated with the brand's target audience.

International campaign films

Not Studio's fashion filmmaking team played a pivotal role in the creation of two compelling campaign films, showcasing their expertise in visual storytelling. Shot on location by a local team in Ghana and Morocco, these films captured the essence of each locale, infusing the campaigns with a sense of authenticity and cultural richness.

The post-production process was meticulously handled, with the final edits being carefully edited and graded to enhance the visual impact. Additionally, the team skillfully licensed music, adding an auditory dimension that complemented the visual narrative.

These films were strategically used across various platforms, including the web, social media, and press, ensuring widespread visibility and engagement for the campaign.

Arcminuté Morocco shoot film edit

CAMPAIGNs

Fashion websites come alive when a strong fashion shoot campaign has been created for the project. This can be a location shoot or a series of fashion films.

Arcminuté worked with various creatives for the photography, film and direction on their initial fashion campaigns.