Luxury Fashion Films as Creative Content
Moving image is undeniably captivating. From narrative driven shorts to more experimental formats, fashion films are key touchpoints for brands seeking to forge an emotional connection with their audiences, raise awareness across a broader demgraphic, and bring ideas to life.
Fashion films are fluid by nature. An essential piece of creative content in every luxury brand's seasonal campaign, video should encapsulate key looks and unmistakable messaging, whilst taking an opportunity to embrace the creative freedom that moving image has to offer.
Fashion films cover a huge variety of uses, whether you are shooting the runway, lookbook, story-led short film, documentary, reportage or something else entirely. Not Studio specialises in fashion film production in London and internationally.
Exploring the Main Types of Luxury Fashion Film:
Luxury fashion film generally is made from a range of artistic and promotional forms, each uniquely tailored to showcase the elegance, creativity, and distinctive identity of high-end fashion brands and collections. These films, varying in style and purpose, range from subtly emotive editorial pieces to dynamic music-driven experiences, offering an inside look at the fashion world through documentary-style footage, candid interviews, and creative content.
They play a crucial role in the fashion industry, going beyond traditional advertising to create a deeper, more resonant connection with the audience. Whether it's through a moving image lookbook or an advertising film, each type captures the essence of luxury fashion, elevating it to an art form in its own right.
EDITORIAL SHORT FASHION FILM
This short film will differ depending on the audience, product, and client, but the goal is always the same; to inspire on an emotional level.
Most luxury fashion films don’t mention the product at all, instead they subtly emphasise the qualities and values of the brand.
MUSIC-DRIVEN BRAND FILM
A music-driven fashion film will highlight the collection by mixing incredible cinematography together with a distinctive piece of music that is perfectly on-brand.
Music can be licensed from artists or record publishing companies, or from commercial music libraries depending on intent and budgets.
DOCUMENTARY OR BEHIND THE SCENES FILM
A behind the scenes (BTS) or documentary approach can give viewers a fascinating look at the intimate workings of a luxury fashion house, while humanising the brand. The documentary style fashion films can simply showcase the process and values through backstage footage at fashion shows, hair & makeup artists, designers studios mixed with compelling b-roll footage. These films look accessible and stand out due to the cinematography.
INTERVIEW FASHION FILM
Filmed fashion interviews are used to convey information, ideas and experiences directly to the audience. And from luxury fashion executives, flamboyant fashion designers, fashion buyers, catwalk attendees, through to diligent fashion students, every interview will be different.
A casual, spontaneous and impromptu approach will often lead to capturing interviewees at their most engaging, natural, and conversational. Making sure your subject is relaxed in their environment will elicit the most candid (and interesting) responses.
If your interviewee knows the exact questions you’ll ask, they might deliver scripted answers that sound forced on tape. Sure, let them know the topics you’ll cover and what kind of questions you’ll ask, but don’t share everything before the camera rolls.
CREATIVE CONTENT FILM
Creative fashion content films help fashion designers and brands bring their collections to life with moving image content. Whether on location or in the studio, beautifully crafted content films get seen, talked about and shared.
Do you want to showcase your products in a visually compelling way? Not Studio’s creative directors and fashion film production team will take you from concept and strategy, through production and into activation.
MOVING IMAGE LOOKBOOK
A fashion lookbook is simply a photographic roll call of looks in each new season’s collection.
Along with photography, some brands choose to create lookbook films as well. These can look very different depending on the intent. A lookbook can simply be a series of models on a plain backdrop wearing the collection to international location shoots highly focused on the product.
LUXURY FASHION FILM IN ADVERTISING
The luxury fashion industry produces hundreds of short films each year featuring the latest collections, each an opportunity to take their storytelling to the next level.
Short fashion films form an important part of any luxury label’s seasonal advertising campaign. But more than this, they can be works of art in their own right. ften featuring famous directors and cinematographers, and starring well-known actors, these films become a brilliantly bold way to play with the visual aesthetics of the moment.
WHAT DOES YOUR BRAND NEED TO PREPARE FOR WHEN BOOKING A FASHION FILM SHOOT?
Booking your shoot can seem like a daunting task, with so many moving parts to keep track of, but by breaking the project down into stages - and getting an experienced team on board - you can ensure you get the assets you need, on time and on budget.
WHAT TYPE OF FASHION FILM DO YOU NEED?
Fashion film comes in many variants. You may need a simple catwalk shoot, behind the scenes, branded content, interviews, seasonal lookbooks, or full budget, branded campaign films, or something in between.
Work with your marketing, sales teams or senior management to identify their requirements from the fashion film or moving image. These maybe dependant on budgets, market position and seasonal cycles.
These tend to all fall into the categories of editorial, luxury advertising, product, location or campaign fashion film.
WHAT FILM CONTENT ASSETS DO YOU NEED?
Once you know what type of shoot that you require, it then becomes important to identify what formats, dimensions and resolutions you need for the final assets.
It all depends on what you are doing with the final images. Are they for fashion editorial websites, or blogs? Will they be blown up for video billboards, or shown on the side of a buildings? Or maybe they will be only for social media or live digitally on your brands e-commerce website.
All these questions influence your asset deliverables.
CREATE A BRIEF FOR YOUR FASHION FILM?
Fashion film and moving image is all about theme, mood, concept and story. What narrative do you want your finished fashion film to express?
To start the creative side of the brief, write a few paragraphs about how you see the overall video shoot and the assets required by your brand. Simple mood-boards can help convey the scope and vision required for the project and will help focus everyone involved. Finally, be clear about your rough budgets and timelines of the project and deliverables.
The creative agency will then use this brief to create a more detailed treatment and create mood-boards that can be agreed upon for the shoot ahead along with identifying costs associated with, location, equipment, styling, hair & make-up, director etc.
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What is a typical
Fashion film production timeline?
Phase 1
The client’s needs
The client contacts the agency expressing their interest in arranging a film shoot. They share their initial ideas and objectives for the project.
Phase 2
The initial chat
The client and agency have an informal chat. The client provides a brief overview of their ideas and objectives. The agency gains a deeper understanding of the client's needs, including desired aesthetic, the film shoot's purpose, and budget.
Phase 3
Planning & pre-production
Following the consultation, the agency develops a comprehensive film project proposal outlining the scope of work, resources, and deliverables. Upon approval, a contract is signed, the creative team starts working on the fashion film shoot's concept, including mood boards and sketches. Location scouting and talent casting take place, and a pre-production meeting is conducted to finalise the film shoot details.
Phase 4
Fashion film shoot production
The actual day of the film shoot arrives, and the team executes the pre-planned concept, capturing the images per the schedule and artistic direction set in the pre-production phase.
Phase 5
Post production & delivery
Post-production involves early film edit selection, editing, and grading. Once the agency has prepared the final fashion films, they are presented to the client for review and approval. After any necessary adjustments, the agency delivers the final high-resolution films and social edit deliverables.
Fashion Film Production AGENCY faq’s
Here's a list of typical questions and answers for someone interested in hiring a fashion agency for luxury fashion films as creative content:
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We produce various types of luxury fashion films, including editorial shorts, music-driven brand films, documentaries, behind-the-scenes films, interview fashion films, creative content films, and moving image look-books.
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We work closely with you to understand your brand’s image and values, creating a film that encapsulates these aspects while also offering creative and innovative visual storytelling.
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Yes, we handle all stages of the production process, including concept development, planning, filming, and post-production editing and grading.
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The timeline varies depending on the project's complexity, but generally includes phases of initial consultation, planning and pre-production, the actual film shoot, and post-production. Typically this should be between 2 to 6 weeks depending on the production.
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We select music that aligns with your brand’s identity, either by licensing from artists, record publishing companies, or using commercial music libraries, depending on your intent and budget.
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Yes, we can showcase a portfolio of our previous fashion films to give you an idea of our style and quality.
Apart from the films shown above we can send you a set of reference films that will align with your project, just let us know what you need by contacting us below and we will send you a proposal.
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We aim for natural, candid conversations, often with a spontaneous approach to capture the interviewees in their most engaging manner.
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Location selection is based on the film’s theme, mood, and brand requirements, ensuring that each location enhances the overall visual narrative. We normally create a moodboard which include options for locations, which are then signed off by the client.
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After the post-production phase, we present the initial edit for your review and make any necessary adjustments based on your feedback before delivering the final high-resolution film. We also provide all the social edits and snippets required for the project.
What kind of Fashion film do you need?
Located in London, Not Studio is a multifaceted creative agency, adept at providing bespoke solutions for the fashion industry.
Catering to clients from innovative start-ups to global luxury brands, we seamlessly blend functionality with aesthetics, ensuring your digital presence resonates with your audience. Discover more about our services here.
Think of Not Studio as your content partner.