Off-white
Founded in 2012 as "PYREX VISION", Virgil Abloh’s luxury label subsequently rebranded as Off-White in 2012; a term he described as "the grey area between black and white as the color off-white". Since its inception the brand has garnered global hype as well as countless collaborations with the world’s leading creatives across streetwear, fashion art and music.
Virgil Abloh was a MULTI-HYPHENATE WHO IMPACTED POPULAR CULTURE ACROSS MUSIC & design, as well as the streetwear & luxury FASHION sectors.
With the pre-eminent creative director Virgil Abloh at the helm, Off-White catwalks were always a unique highlight of Paris Fashion Week. Clearly influenced by his tenure as the creative director for Louis Vuitton Men's in the same city, his womenswear collection showcased an exquisite blend of sophistication and groundbreaking creativity.
Not Studio crafted a series of behind-the-scenes films for Off-White, backstage at their seasonal presentations in Paris for Nordstrom. Given intimate access to each show’s back and front of house, we captured the buzz, excitement, tension and build-up to the catwalk.
The films feature the likes of Abloh in action, as well as appearances by notable models such as Bella and Gigi Hadid, Adut Akech, and Karlie Kloss.
BTS Off-White Catwalk Paris
BTS Off-White Catwalk Paris
OFF-WHITE
“Fashion and music are two great artistic forms that can be moulded by the youth culture - our taste and our passion for evolving things in our limited time on earth allows us to look at things with fresh eyes.”
Virgil Abloh
BTS Off-White Catwalk Paris
Client
Project
OFF-WHITE BEHIND THE SCENES
MARK BAGE
CHRIS LAND
THOM HOBBS
CREDITS
FILM PRODUCTION
CREATIVE DIRECTION
BRANDED CONTENT
SOCIAL CONTENT
SERVICES
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