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Fashion Creative Agency in London - NOT Studio

A creative agency built for fashion brands

NOT Studio Pink Tape - Fashion Creative Agency in London

Not Studio is a London based fashion creative agency, specialising in web design, e-commerce, branding, fashion film and creative content. Operating between London, Cologne and Los Angeles, we partner with global brands at the intersection of fashion and digital. With an international portfolio of work, we solve digital problems for clients ranging from innovative fashion start-ups to established global luxury brands.

Fernando Jorge

We reimagined Fernando Jorge’s e-commerce, creating a sleek, modern platform that mirrors his fluid, Brazilian-inspired jewellery and delivers a seamless shopping experience.

OFF-WHITE

Our ongoing behind-the-scenes fashion film series at Off-White’s Paris Fashion Week runways captures the tension, energy, and spectacle.

TIFFANY & CO

Capturing the thrilling installation and opening night drama of the brand’s monumental ‘Vision & Virtuosity’ exhibition at the Saatchi Gallery, London. Covering everything from the exhibition's set-up to its glamorous opening night.

ByrEDo

Byredo enlisted Not Studio to create an AR filter promoting the launch of their latest fragrance ‘Lil Fleur’, combining hand-drawn illustration and Web3 technology. This sharable, film-formatted experience boosted engagement and thier social reach.

King & Tuckfield

Long-time collaborators, we designed and built a minimal & contemporary Shopify e-commerce store for King & Tuckfield and crafted a series of impactful campaign films.

Camila Martin Barla

From brand foundations to digital launch, we shaped every touchpoint: strategy, brand identity, art direction, e-commerce and campaign photography. The result is a brand built to stand the test of time—thoughtful, grounded, and future-ready.

Topshop

Topshop engaged us at a point of reinvention. They were looking for a London creative agency with a sharper editorial point of view. More in tune with how their audience actually lives, scrolls and shops. Our role was to build a campaign that could move the brand forward while supporting wholesale partners with imagery that felt considered, and premium.

Selected clients

Tiffany & Co

Byredo

Annabel's

VOGUE

De Beers

Connolly

TOPSHOP

Grazia

Channel 4

Nordstrom

Paul Smith

Art Partner

Harrods

OFF-WHITE

MARNI

SIMONE ROCHA

Tiffany & Co Byredo Annabel's VOGUE De Beers Connolly TOPSHOP Grazia Channel 4 Nordstrom Paul Smith Art Partner Harrods OFF-WHITE MARNI SIMONE ROCHA

Our services support fashion brands, with everything digitally creative

Led by a multi-disciplinary team with backgrounds in fashion retail, we blend creativity with shrewd commercial experience. Our services are tailored to support brands at any stage of their journey, with everything digitally creative across the fashion and lifestyle sectors.

Monitor

Monitor is where we keep track of the things that shape our work — the projects we’re building, the ideas that catch our attention, and the cultural shifts we think are worth noting. It’s part studio diary, part research log, updated as we go. Nothing precious, just an honest view into what we’re exploring and why it matters.

Why Not?