CONTEMPORARY FASHION WEB DESIGN

With over a decade of fashion website experience, Not Studio's web design team excels in creating and optimising distinctive portfolio and fashion websites for both startups and global brands from the luxury fashion, beauty, and lifestyle sectors. We specialise in crafting beautiful fashion and lifestyle websites that heighten brand visibility and convey their unique stories worldwide.

WHY DO YOU NEED A FASHION WEBSITE OR PORTFOLIO PAGE?

ELEVATE YOUR FASHION BRAND

In a constantly evolving digital landscape, an online branded portfolio site or fashion website has become a crucial tool for young startups, established brands and designers, particularly in the fast-moving world of the fashion and lifestyle sectors. A good fashion website can highlight your finest work or showcase your collection or fashion show, but it also serves as an effective platform for potential clients or customers to see your brands world. We will dive into the primary reasons why you should consider creating a set of brand portfolio web pages, and that fashion website design can really transform your brand and form a part of your PR and marketing strategy.

It's hyper-competitive out there, so standing out from the crowd is crucial. An online portfolio, web page or a good website design can transform the brand's story and get the attention of potential fashion customers or clients if you are in the service sector. A well constructed fashion ecommerce website or user interface demonstrates the quality of your company or brand, invariably leaving a positive and lasting impression.

EXPRESS YOUR BRANDS PERSONALITY AND CREATIVITY

Your fashion website design or designer portfolio should be an authentic reflection of you, both as an individual or a fashion brand. Unlike a social media profile, a web page gives you complete creative freedom to express your personality, from the choice of colours, visuals, fonts, to interactive elements, and animations. This personalised fashion website design can make you more approachable to potential clients, or customers encouraging website traffic and for them to engage generally with your work and brand story.

If you are creating a web design to promote your fashion services, for example you might be a fashion designer, stylist, or photographer, your clients will value their time, so an aesthetically appealing and easily navigable portfolio web design can be the deciding factor in their choice of service provider. By offering a visual and succinct overview of your body of work, or services, you have an increased likelihood of winning their business.

In the fashion and lifestyle sector, your online portfolio is your brand's virtual storefront, even if you do not want to go all the way to launching a full fashion ecommerce website. It's a vital tool to display your, work, engage audiences, and boost your brand story. Investing in a high-quality fashion website design is a strategic move to amplify your reach. You might be wanting a new site or revamping an existing one, either way it's a good to seize the moment and embrace the power of a compelling online presence.

COMMON FASHION WEBSITE DESIGN FEATURES

Creating captivating branded portfolio and website design for fashion and lifestyle is Not Studio's prime focus. We can help to craft your brand's narrative, and help find potential leads or revenue, be it for direct e-commerce sales, or generally elevating your fashion brand's visibility. By adding interactive features, films or videos, and creative site content, we guarantee more site visitors, engaged traffic, longer session durations, and improved conversion for your fashion and lifestyle brand within your target audience. We really like solving digital problems and driving new business.

WHAT IS A TYPICAL
Brand website LAUNCH TIMELINE?

Phase 1

The client’s needs

This represents the initial and most pivotal stage. Prior to reaching out to Not Studio, the client must be identify their overall needs for the fashion or lifestyle website.

Phase 2

The initial chat

We like to get to know our clients. Our initial meeting serves as an opportunity for us to begin identifying the optimal way to collaborate with you, seek out the most effective solutions to your needs, and really delve into what makes your brand unique.

Phase 3

The proposal and quote

We'll walk you through the project process and finalise a comprehensive creative design brief. Based on this, we will provide you with a detailed proposal, encompassing timelines, project scope, and associated costs.

Phase 4

The kick-off meeting

Upon receiving your green light for the project, we'll arrange a briefing session. Haven't prepared a written brief? No stress. We'll pose crucial questions to determine your primary goals, the features you desire in your brand website, and your likes and dislikes about other online brand sites. Above all, our goal is to stoke your excitement about the potential of your new online presence.

Phase 5

The design and build process

Following that, we'll present the initial set of wireframes or early version of the site for review and alteration, if that aligns with the plan. We incorporate two stages of adjustments and feedback to guarantee the quality, vision, and creative result during the website build.

Phase 6

The finishing touches

Our team will carry out a training session to talk you and your team through how to update and edit the various sections of your new website.

During this process your team will have the opportunity to make any adjustments or edits to copy, images or inventory and also populate any additional content.

Phase 7

Press the button

As soon as you've applied the final polish to the text, imagery, and content, we'll request your final approval to launch the site and hit the button to bring the site to life (it's pretty exciting stuff!).

Phase 8

We’ll stick around

We have a strict testing process but the occasional bug, performance issue or special circumstance is something that you can never fully predict. Once you site has gone live we provide 30 days complimentary maintenance, remaining available to provide that extra peace of mind and to make sure that your transition to a live site goes as smoothly as possible.

FASHION WEBSITE DESIGN Agency FAQ’S

When you are looking to engage a fashion creative agency to create a fashion website design, here are some of the typical questions you might ask:

  • Not Studio have over a decade of experience specialising in creating engaging websites for the luxury fashion, beauty, and lifestyle sectors, We tailor each fashion website to reflect industry good practice and incorporate the brand's distinct story.

  • A great fashion website design serves as more than just a digital presence; it can act as a virtual storefront or showroom, that brings your brand's identity to the forefront. 

    So in short, a well-designed fashion website, by showcasing your collection, founders journey or brands history, can help to differentiate you in a competitive marketplace. 

  • Absolutely, we offer you complete creative freedom in our Not Studio designs, allowing you to express your fashion brand's personality through choice of colours, visuals, fonts, interactive elements, and animations.

    We always start the web design process with a discovery kick-off meeting, where we go through your influences, needs, and likes. We take all that learning and apply it to the design solution. 

  • Our fashion websites typically feature interactive elements, films or videos, comprehensive creative content, and engaging, sometimes playful elements to enhance user journey, increase traffic retention.

  • The process generally involves several phases, starting from understanding your needs in a discovery meeting, to the final launch. The timeline can vary from 4-8 weeks, based on your specific requirements and the complexity of the project. See below for a detailed website launch timeline.

  • Our services extend beyond website design to include comprehensive content creation, ensuring your site is always filled with fresh, relevant, and engaging content that reflects your brand's evolving narrative.

    We also offer digital marketing support, helping to amplify your online presence through SEO, social media marketing, and targeted ad campaigns.

    Additionally, our website management and maintenance services are designed to keep your site functioning smoothly, addressing any technical updates, security patches, or design tweaks as needed.

What Are Your Next Steps After Launch?

Content Creation - A consistent digital identity is crucial for creating a coherent brand. Launching or redesigning a website offers a great opportunity to generate fresh and engaging visual assets. Whether it's corporate images or campaign shoots, explore how we can assist with your creative content requirements here.

Digital Marketing - Our team of in-house digital marketing experts can help you set up essential tools like Google Analytics tags and Facebook pixel. From data collection basics to maximising both organic and paid marketing strategies, we provide support at all levels.

Website Management and Maintenance - Once your site is live, it's likely that you'll need to make some modifications, whether it's to the copy, the content, or the product catalogue. While we design our websites to be user-friendly, we understand that managing these changes can be time-consuming when you're running a business.

Our maintenance packages handle the everyday management of your website and provide support for more complicated adjustments, feature additions, and optimisations.

Think of Not Studio as your digital partner.