De Beers
De Beers, a renowned jeweller with over a century of experience, is synonymous with classic diamond jewellery. They introduced the iconic phrase 'A Diamond Is Forever,' underlining the sentiment of everlasting love associated with diamonds. Their collection elegantly combines modern design with timeless beauty, with every piece reflecting their superb craftsmanship.
Reimagining De Beers Through Dynamic Storytelling
Our team has actively engaged in numerous productions, crafting more than 50 engaging content films for De Beers. This vast portfolio includes everything from social media content to digital advertisements, as well as location shoots and event launch campaigns.
We provided comprehensive 360-degree production services, incorporating film crews, internationally acclaimed photographers, model casting, and both on-location and studio shooting. Our deliverables encompassed editorial assets, campaign and model shoots, high-quality production hero shots, and documentary-style films.
Our in-house Not Studio team effectively supported the De Beers marketing efforts, contributing to the creation of impactful content for the time-honoured and globally recognised brand, De Beers.
De Beers Dewdrop Campaign
De Beers Talisman Campaign
DE BEERS TALISMAN advertising
Horizon the intersection of sky and earth
Named after the intersection of sky and earth, the Horizon Collection from the luxury diamond brand De Beers is a contemporary set of delicately dynamic pavé diamond rings intended as an expression of limitless light.
Not Studio were asked to capture this powerful & emotive concept through a 360 series of assets including a campaign film and a series of accompanying stills, as well as documenting the process of the rings creation by the artisans in De Beers’ Paris atelier across film and photography.
DE BEERS HorIzon campaign
DE BEERS HorIzon advertising
DE BEERS HorIzon atelier WORKSHOP
DE BEERS
“We’ve always been pioneers: it takes a pioneering spirit to discover a place to recover diamonds and bring them to life, and then cut and polish them into the best of the best”.
Céline Assimon
CEO, De Beers
A Visual Odyssey into De Beers 'Portraits of Nature' Collection
Inspired by the awe-inducing majesty of the natural world, the 'Portraits of Nature' Collection by luxury diamond jewellers De Beers is a striking testament to the intricate beauty of both animal life and precious stones. Designed as high jewelry art, the collection explores a broad spectrum of diamond cuts, shades, and even incorporates rough gems, all crafted in ethically sourced quality that De Beers is renowned for. Divided into five distinct sets, each capturing the essence of a unique animal—Greater Flamingo, Monarch Butterfly, Electric Cichlid, Knysna Chameleon, and Chapman's Zebra—the collection is a vivid celebration of the natural world in its most glamorous form.
Creative agency Not studio took part in visually capturing the spirit of this exceptional collection. Tasked with creating a complete suite of assets for 'Portraits of Nature,' we produced a film and photography shoot that brought these luxurious pieces to life. The campaign didn't just stop at product imagery; we also ventured into De Beers' Paris atelier to create an evocative 'making of' film, revealing the meticulous craftsmanship and artistry that go into each piece.
Film and Photography MODEL Campaign:
Capturing the beauty of the nature-inspired sets, we used film and photography to create a vibrant narrative campaign. From the transformative quality of the Monarch Butterfly's orange and pink hues to the vivaciousness of the Greater Flamingo's flame-tipped feathers reflected in pink and red diamonds, each set was filmed and photographed to exude its unique characteristics.
'Making Of' Film at De Beers Paris Atelier:
To further immerse the online audience in the world of De Beers, we produced a behind-the-scenes film shot in the brand's Paris atelier. This film provided a lens into the meticulous process that goes into crafting each gem and setting, showcasing the skill and precision required to create art forms that simultaneously encapsulate both the raw and refined aspects of nature.
Stills Shoot:
As part of the model campaign assets, we also crafted a series of high-resolution still photographs. These images served as both standalone works of art and complimentary pieces to the film, capturing in finer detail the beauty of the diamonds and their intricate settings.
De Beers Portraits of nature Campaign
DE BEERS Portraits of nature atelier WORKSHOP
11 Shoots
28 FILMS
165 Stills
340k Likes
Client
BRIDAL
VALENTINE’S DAY
ENCHANTED LOTUS
TALISMAN
PORTRAITS OF NATURE
HORIZON
DEWDROP
Project
MARK BAGE
CHRIS LAND
JON KASSELL
JAMES BOYES
PHILLIPPE LACOMBE
CREDITS
FILM PRODUCTION
CREATIVE DIRECTION
BRANDED CONTENT
SOCIAL CONTENT
SERVICES
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