Axel Arigato
Axel Arigato is a Swedish fashion label founded in 2014 by sneaker enthusiasts Max Svärdh and Albin Johansson. Infused with Swedish and Japanese influences—“Arigato” translates to “thank you”—the brand focuses on minimalist design, sustainability, and affordability.
It first gained momentum on Instagram before expanding into physical stores, including a flagship in London’s Soho. Offering footwear, apparel, and accessories for men, women, and children, Axel Arigato sources premium materials from Italy and Portugal while championing inclusivity and cultural connection. With multiple retail locations and an international shipping model, the brand continues to evolve through innovative marketing and a loyal global community.
Capturing Axel Arigato’s Vibrant Paris Fashion Week Party
We shot the Axel Arigato’s Paris Fashion Week party, capturing the electric collision of fashion and emerging talent. The brand’s minimalist design aesthetic took on a whole new energy when paired with the dynamic performances of Di-Meh and Armel Bizzman. The in-store space was transformed into a vibrant showcase of creativity, drawing in the crowd and immersing everyone in the spirit of the night.
We were able to show how fashion, music, and a sense of community can come together to create an unforgettable experience.
Axel Arigato - Paris Fashion Week Launch Party Shoot
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