UN_DID

UN_DID, a contemporary gender-free beauty brand, embarked on an ambitious journey with Not Studio, a London-based creative agency, to launch its brand and debut products. The collaboration began with an extensive consultation phase, during which Not Studio leveraged its expertise in the emerging marketplace to develop a comprehensive strategy. This blueprint shaped UN_DID's content production, ensuring a coherent and impactful brand narrative.

The execution of this strategy involved capturing a blend of content that resonated with UN_DID's ethos. Notably, this included street-cast portraits showcasing real-life personalities, sharply executed product still life photography, and curated lifestyle stills and videos. These elements collectively articulated the brand's unique identity and value proposition.

Not Studio's role was multifaceted, encompassing Fashion Film, Branded Content, Creative Direction, Social Content, Videography, and Editing. This holistic approach enabled a cohesive and dynamic presentation of UN_DID, reflecting the brand's core values and aesthetic.

UN_DID's founder, Romi Desani, underscored the brand's mission to challenge stereotypical representations in the beauty industry, especially for the Indian and LGBTQ+ communities. The brand's ethos, deeply rooted in Romi's Indian upbringing and personal journey, celebrates the convergence of diverse cultures and identities. The products, inspired by Indian traditions and Western influences, aim to reflect and embrace this diversity.

The brand's narrative, infused with authenticity, environmental and inclusivity, resonated strongly with its target audience. UN_DID's success story, powered by Not Studio's strategic and creative support, highlights the power of a well-executed brand launch that aligns closely with the founder's vision and values.