Channel 4

Partnering with British broadcaster Channel 4, Not Studio embarked on a journey to produce a series of comedy sketches for the channel’s annual 'Stand Up To Cancer' (SU2C) campaign. Featuring stars of TV comedy and entertainment, Not Studio assumed the responsibilities of scripting, directing, and producing these compelling sketches, which have been valuable in supporting the ongoing battle against cancer.

Comedy to combat cancer

To create a series of comedy sketches that would captivate the audience, elicit laughs, and, crucially, raise awareness and funds for cancer research. Each sketch, while unique in its comedic approach, needed to maintain a consistent thread of highlighting the importance of contributions to cancer research.

Our Objectives

• Engage a vast audience using diverse comedic narratives

• Foster a better understanding of the value of donations in cancer research across multiple sketches

• Deliver a range of sketches that each possess their individual charm, yet cohesively fit within the SU2C campaign

• Assist the SU2C campaign in achieving its ambitious fundraising goals

With a wealth of experience spanning script writing, direction, production, casting, creative direction, filming, and editing, Not Studio crafted a thorough strategy for the project. The plan involved developing a series of scripts, each presenting a unique comedic perspective but always resonating with the central message of SU2C. To captivate a broader audience, they integrated various beloved UK TV personalities into the sketches. Not Studio placed a premium on delivering high production quality for each piece, ensuring it catered to the tastes of a mainstream viewership. Throughout the process, they maintained a consistent creative direction, ensuring every sketch was in harmony with the SU2C brand and its overarching message.

Awareness, and Fundraising Success

Our set of sketches achieved a greater impact. By featuring a wide ranging set of personalities, we successfully captivated a broad demographic. Additionally, these sketches served as an educational tool, offering invaluable insights into cancer research and the critical role of individual donations. Importantly, these comedy sketches were key in helping the campaign raise millions in donations.