Coggles

By 2005 Mark Bage had created Coggles.com an online fashion lifestyle website from start-up to a community of over 300k users, using innovative marketing strategies which included social media and digital campaigns. Coggles as a business achieved over 100 million in sales over it's first 30 years and trained over 2,200 staff.

Coggles paved the way in the realm of international fashion destinations, setting the standard long before the emergence of sites like End, Goodhood, and Mr Porter. As a comprehensive hub for contemporary, catwalk, denim, branded, sportswear, lifestyle, and graduate collections, Coggles was not just about fashion. It expanded its horizons by introducing lifestyle elements, books, bikes, homewares, editorial content, fashion films, and meticulously curated collections, making it a trailblazer in the industry.

One of the main elements of our brief involved creating a site that reflected the company’s unique editorial brand, look and feel.

We were tasked with designing the site, customer experience, creative direction and stock system integration with a custom built e-commerce system.

Coggles, a premium fashion retailer, has been sold to Frasers Group. The transaction follows a series of ownership changes over the years. Initially acquired by Pentland in a multimillion-pound deal in 2010, Coggles later became part of The Hut Group (THG) in 2013. Under THG, the retailer re-entered the physical retail market in 2018 after previously facing administration. Now, Frasers Group, continuing its trend of high-profile acquisitions, has added Coggles to its portfolio including Matches, marking another chapter in the retailer’s storied history.