Fernando Jorge
Fernando Jorge, is a renowned luxury jewellery designer. He draws inspiration from the effortless beauty of his native Brazil. Known for using locally sourced gemstones and his signature fluid gold designs, Fernando’s work has captivated a global audience.
With a loyal following of private clients and prestigious international stockists, Fernando Jorge aimed to strengthen their direct-to-consumer sales through a cutting-edge e-commerce experience.
Showcasing Fernando’s work continues to captivate a global audience.
After they had carried out an audit and refresh of their visual brand identity, including typography and colour palette, Fernando Jorge tasked us to re-platform and reimagine their exiting e-commerce experience while updating the back and frontend functionality, UX and frontend design.
Fernando Jorge sought to migrate their existing WooCommerce store to Shopify – the industry standard platform for e-commerce. Shopify provided an ideal solution for their growing needs, offering ease of use, robust functionality, and scalability.
Homepage
reimagining jewellery e-commerce with a contempory, editorial feel
The goal was to create a contemporary shopping experience while eliminating any pain points for both customers and internal stakeholders. The result? A beautifully crafted, modern luxury e-commerce store that not only showcases Fernando Jorge’s exquisite jewellery but also enhances the overall brand experience.
collection & product page
We took a design-driven approach, reimagining their digital space with a clean, editorial feel. We highlighted the brand’s rich campaign imagery to reflect the artistry and craftsmanship behind each piece. A sleek, intuitive navigation ensures customers can seamlessly explore collections, while the updated backend functionality makes managing the store easier for the Fernando Jorge team.
collections
wireframe
BACK TO WORK →
BACK TO WORK →