GOOD NEWS
Good News is a London-based sneaker brand founded by Ben Tattersall and Nia Jones. Inspired by retro American culture and baseball, the label looks to combine 70's colour palettes with minimalistic clean lines and updated silhouettes, to create a fresh and iconic unisex style.
Crafting a sustainable future with retro-inspired British sneakers.
The footwear brand prides itself on creating contemporary designs using ethical and fair trade monitoring for its supply chain; as well as collaborating with charities and brands to ensure that each pair of shoes helps to raise awareness for causes the brand is passionate about.
Good News needed to take their first steps in e-commerce to reach out to their fast growing followers and customers actively searching for the new styled sneakers. So enlisted the expertise of our digital team.
expertly blending intuitive navigation with a visually stunning layout
One of the main elements of our brief involved creating a site that reflected the company’s unique brand look and feel.
We were tasked with designing the site, customer experience and distribution centre integration for the new Good News Shopify e-commerce system.
GOOD NEWS
“Not Studio have leaped beyond our expectations. From day one they understood our ethos AND DNA, and their expertise has helped us to establish ourselves within the global fashion industry.”
Nia Jones and Ben Tattersall
Founders, Good News
CAMPAIGNs
Fashion websites come alive with strong film and photography campaigns. Not Studio has executed a number of season campaign film shoots with Good News, working in close collaboration with the brand, and their stills team to produce narrative films that reflect the brand’s ethos of inclusivity and playfulness, with a dash of retro charm.
Photography by Jack Johnstone.
GOOD NEWS BASEBALL CAMPAIGN FILM
GOOD NEWS x H&M CAMPAIGN FILM
GOOD NEWS THE BIG HOUSE CAMPAIGN FILM
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