Marine Serre

Marine Serre's runway shows are always one of the events on the Paris Fashion Week calendar, eagerly awaited by fashion enthusiasts, critics, and industry insiders. Known for visual dynamism, futuristic aesthetics, and thought-provoking themes, Marine Serre has established herself as a leader in the fashion world. Not Studio, a London-based fashion creative agency, had the rare opportunity to capture the atmosphere from behind the scenes. We created a series of fashion films that provide a unique glimpse into Marine Serre's world—rich, detailed, and unapologetically avant-garde.

The films were commissioned by Nordstrom. Our task was to encapsulate the energy, excitement, and visual richness of Marine Serre's fashion shows in film format. We wanted the audience to experience the pre-show tension, the behind-the-scenes (BTS) scenes, and the catwalk itself. Not just a film, but a glimpse into the heart of Paris Fashion Week’s most anticipated show.

Fashion Film One: otherworldly and futuristic

For the first fashion film, we aimed to mimic the otherworldly atmosphere that Marine Serre naturally evokes in her runway shows. The key was to use unconventional tools to capture this essence. We shot the film using iPhones and shot directly into the shows lasers, which lent the footage an ethereal, almost surreal quality. This approach allowed us to mirror Marine Serre's avant-garde aesthetics effectively.

Fashion Film Two: shadow and substance

The second fashion film sought to explore the depth and richness of the dark, atmospheric spaces that Marine Serre prefers for her runway shows. To achieve this, we opted for film cameras, renowned for their ability to capture nuanced shades of darkness and light. The resultant film boasted a textured feel, replete with shadow and substance—just like Marine Serre's fashion spaces.