And Objects
And Objects, co-founded in London by Martin Brudnizki and Nicholas Jeanes, is a creative studio renowned for crafting furniture and lighting that elegantly combine functionality with aesthetic appeal. With a rich history of designing for prestigious clients like The Royal Academy of Arts and Soho House, the studio was established in 2015 to offer exclusive access to their unique creations.
Merging a deep appreciation for materiality and technical detailing with a flair for the unexpected, And Objects stands out for its ability to create pieces that are both purposeful and whimsically beautiful, embodying the dual roles of artist and master craftsman in each design.
Rebranding 'And Objects' with a Contemporary Website for Global Reach
Not Studio, a leading creative agency in London, was tasked with the rebranding of And Objects, a luxury furniture brand established in 2015 by Martin Brudnizki and Nicholas Jeanes. Along with the branding, Not Studio was asked to develop a contemporary website and e-commerce platform that would reach out to design savvy customers globally and embodied the company's philosophy of marrying functionality with aesthetics in their products.
This project presented an opportunity for Not Studio to showcase its expertise in fashion branding and brand identity design.
For this transformative project with And Objects, Not Studio took a strategic decision. Understanding the unique requirements of the project, which involved creating a contemporary interior design website and e-commerce store, Not Studio collaborated with its sister agency, A New Kind of Kick. This partnership was crucial in bringing fresh perspectives to brand identity design and strategy, ensuring a blend of fashion branding expertise and innovative branding solutions.
And Objects brand identity
What is a brand identity and why do they need updating?
Brand identity is a comprehensive collection of all elements that a company creates to portray the right image to its consumer. It includes tangible elements like logos, color schemes, typography, and packaging, as well as intangible elements such as the company's tone, customer service, and values. Essentially, brand identity is how a company communicates its personality, tone, and essence, as well as memories, emotions, and experiences.
Updating a brand identity can be essential for various reasons: it ensures relevance in ever-changing markets and shifting consumer preferences, helps differentiate a brand from its competitors, aligns the brand with its current vision and values as it grows, keeps it modern and in tune with current design trends, repairs any damaged reputation, expands its appeal to new audiences or markets, and adapts to technological advancements for an enhanced online presence. This process is crucial for maintaining a brand's appeal and relevance in a dynamic business environment.
In the context of a creative agency like Not Studio, which specializes in branding and visual design for the fashion sector, understanding the nuances of brand identity and the reasons for updating it is crucial. They would be adept at identifying when a brand needs an update and executing it in a way that enhances the brand's appeal while maintaining its core essence.
a more sophisticated, timeless logo design
The project's cornerstone was to refresh And Objects' brand identity, moving away from a complex ampersand wordmark to a more sophisticated, timeless logo design. This new brand identity, characterised by clean, precise lines and soft curves, encapsulated the essence of the brand—marrying functionality with aesthetic beauty. The redesign was a study in simplicity and sophistication, aligning with the core values of And Objects, and served as a prime example of what brand identity represents.
In line with the brand identity, we selected typefaces to enhance the brand's visual communication. The primary typeface, Afrika, a humanistic sans serif, was specifically chosen for its alignment with the brand's ethos and used prominently in the wordmark and major titles. Founders Grotesk Regular, the secondary typeface, was selected for its clarity and balance, particularly effective in detailed texts and secondary titles.
And Objects e-commerce website design
The new e-commerce store with a unique blend of editorial styling
The agency's approach to reimagining the brand's digital presence focused not only on aesthetic refinement but also on an immersive user experience. The redesigned website and e-commerce store were developed with a unique blend of editorial styling, showcasing the craftsmanship behind each piece and seamlessly integrating e-commerce functionality. This innovative layout emphasised the product-centric and craft-centric ethos of the brand, with the newly refined wordmark becoming a consistent, unifying element across all digital platforms. The objective was clear: to create a digital space where the elegance of the products, the story of their creation, and the ease of purchase merged into a single, minimalist user experience.
Film was used to bring depth to the collection
Further enhancing the digital overhaul, the Not Studio created a series of short films. These films were designed to bring And Objects’ collection of premium furniture to life, capturing the essence of each piece and the meticulous craftsmanship involved in their creation. The films added a dynamic, product narrative layer to the brand's presentation, engaging customers with the beauty and detail of the products in a visually compelling format.
And Objects Eastern Dining Chair
a brand identity and e-commerce store that resonates on a global scale
In addition to the digital transformation, the project extended to a tactile rebranding with the stationery design. High-quality G.F Smith paper was chosen for its premium feel, with the logo and text embossed to add a tactile dimension to the brand’s physical touch-points. This detail underscored the luxury and quality synonymous with And Objects.
Through this comprehensive project, Not Studio and A New Kind of Kick demonstrated their deep understanding of brand identity design and their ability to navigate the subtleties of fashion and lifestyle branding. The outcome of their collaboration is a rebranded And Objects that stands as a beacon of contemporary luxury furniture. With a brand identity that resonates on a global scale, And Objects has been repositioned not just as a furniture brand, but as a lifestyle choice for those who value elegance, craftsmanship, and a seamless blend of editorial storytelling with e-commerce convenience.
Client
Project
AND OBJECTS BRAND REFRESH
AND OBJECTS E-COMMERCE WEBSITE
CREDITS
MARK BAGE
CHRIS LAND
A NEW KIND OF KICK
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