PEARL PARIS

Pearl Paris is a sustainable fashion brand that combines classic elegance with a 70s flair. Crafted in the UK, the garments are made from carefully sourced fabrics and produced by a small family business.

Timeless elegance meets 70’s flair, sustainably crafted by Savile Row expertise.

Under the expertise of master tailor Carol Alayne, who has over 30 years of experience on Savile Row, the brand, founded by Laura-Sophie Bachler, emphasises the timeless style of a golden age of music and fashion, as well as quality and sustainability.

Not Studio was tasked with bringing the project to life digitally. This meant designing and building a modern e-commerce website that beautifully showcased the stunning collection and told the story of the brands close connection to music, film and a bohemian lifestyle.

expertly blending intuitive navigation with a visually stunning layout

Through responsive design and immersive storytelling, Not Studio encapsulates Pearl Paris's ethos, engaging visitors in an exceptional shopping experience that seamlessly bridges the gap between the digital and the tactile.

Each collection or ‘Volume’—named after the idea of a musical album—is built around a strong theme and set of musical references; the Laurel Canyon-era of American rock and folk which saw musicians such as Joni Mitchell, Jim Morrison and Frank Zappa amongst many others all living at the nexus of Californian counterculture, or the musical melting pot of 70’s New York. To reflect these very deliberate references, we designed the site to feature immersive landing pages that could be adapted to tell each season’s story.

PEARL Paris

“We want to create something that you can hand down to the next generation, that you treat with care and a piece that you have an emotional connection with. It is intended to be personal."

Laura-Sophie Bachler & Carol Alayne
Founder & Creative Director

CAMPAIGNs

Fashion websites come alive when a strong fashion shoot campaign has been created for the project. This can be a location shoot or a series of fashion films.

Pearl Paris worked with Jesse Laitinen for the photography, film and direction on their initial fashion campaigns.