PUBLISHED BY

When Published By, an avant-garde Austrian fashion label known for its sculptural accessories, sought to broaden its international luxury audience and drive revenue growth, they partnered with Not Studio. The collaboration aimed to create and execute an international digital marketing strategy, harnessing the power of PPC and social ads across Google, Facebook, and Instagram platforms.

The Challenge

Despite its innovative approach, and solid wholesale customer base, Published By faced the usual challenges of scaling its business and attracting a wider international audience. There was a need to amplify the brand message, engage potential customers, and ultimately drive additional sales.

The Strategy

Drawing upon deep industry knowledge, Not Studio designed a comprehensive digital marketing strategy for Published By. The multi-channel approach included:

• Pay-Per-Click (PPC) Advertising on Google: Focused on targeting high-value keywords related to luxury accessories, premium brands and fashion publications, aiming to attract potential customers actively seeking these products across different global markets.

• Social Media Ads on Facebook and Instagram: Leveraged visually compelling ad creatives to showcase Published By’s unique product offerings, with fashion film and campaign photography, targeting an audience interested in luxury and sustainable fashion.

• Data-Driven Decision Making: Analytics tools were employed to monitor campaign performance continually, making considered adjustments to maximise ROI.

How did it go?

The outcomes of the targeted digital marketing campaign yielded two major benefits for Published By. Firstly, there was a marked increase in brand visibility, evidenced by a surge in organic search queries and heightened engagement across various social media platforms. Secondly, the campaign's effective targeting and visually appealing content translated into higher conversion rates, culminating in a significant boost in both sales and overall revenue.

The first years results

Over a span of 12 months, our concerted efforts in digital marketing significantly amplified 'Published By's online presence and profitability across three continents. Through a meticulously crafted blend of social digital marketing and Google Pay Per Click (PPC) marketing, we engineered a campaign that resonated profoundly with target audiences, culminating in 311K clicks and an astounding 24.6M impressions.

Social platforms became a fertile ground for engaging with potential customers, where creatively tailored content stirred interest and drove traffic towards 'Published By's sculptural bags and accessories. Along side this, our Google PPC campaigns were fine-tuned to achieve an optimal click-through rate, ensuring a substantial portion of the generated traffic was high-intent, which markedly contributed to a 224% surge in revenue.

The relationship between the compelling social media content and the strategically targeted PPC ads created a robust digital ecosystem that not only heightened brand visibility but also significantly bolstered the revenue stream, showcasing the power of a well-orchestrated digital marketing strategy.